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eScrip
eScrip is a fundraising program where families can sign up and support the school of their choice by simply shopping at Safeway with their Safeway Club Card. With many school fitness and nutrition programs being reduced or eliminated, Safeway wants to do what we can to help every child stay active and healthy, so we’re asking schools to allocate 20% of the more than $20 million in annual Safeway Inc. donations to fitness and nutrition activities. Safeway also partnered with its manufacturers, who donated over $3 million to schools through its annual 10% Goes Back to Schools program.
Lucerne® The Art of Dairy™ Art Contest
We continue to creatively support the arts in schools through the Lucerne® The Art of Dairy™ Art Contest. Using cow imagery as the focal point to promote dairy products as a healthy snack alternative, students in grades 9–12 submit designs based on an annual theme, "Taste of Moo-sic." After the initial submissions are judged, 30 finalists transfer their designs to a life-sized fiberglass cow. Each school receives a $250 stipend to purchase art supplies their student finalist uses to decorate the cow sculpture. The winning student receives $20,000 for their school's art department, plus $5,000 each for themselves and their art teacher. Over five years, more than $225,000 in prize money and funds for art supplies has been awarded to students and their schools.
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