Our seafood sustainability policy focuses on four key areas:
• An internal sustainable seafood task force will focus on ways to build seafood sales while ensuring that we are purchasing product from sustainable sources.
• Safeway will actively communicate its seafood sustainability program to its seafood suppliers. As an important first step, the company will require current and potential suppliers to complete a detailed sourcing assessment.
• Safeway will be developing a comprehensive program to ensure employees at the purchasing and selling level understand Safeway’s seafood sustainability policies and programs. The company will further require this same employee segment to understand Safeway’s broader approach to sustainability and social responsibility.
• The company will leverage many of the same channels that earned us our reputation for providing our customers with information on issues such as nutrition, food safety and preparation.